Guascone - Bread and Jam
22433
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Guascone

Guascone is a Vermuteria in Guasco Street in Reggio Emilia, inspired by the world of Vermouth and the visual imagery the legendary Turin wine has built around it: colors, shapes and typography made with a futurist touch decorate the interiors and the various communication materials. The character of a bold and irreverent Guascone is the protagonist of the logo and becomes the mascot that tells in first person this modern food and wine project, between culture and sociality.

Guascone è una Vermuteria in via Guasco a Reggio Emilia, ispirata al mondo del Vermut e all’immaginario visivo che ha costruito intorno a se il leggendario vino torinese: colori, forme e tipografia in stile futurista decorano il locale e i vari materiali di comunicazione. Il character di un guascone spavaldo e irriverente è protagonista del logo e diventa la mascotte che racconta in prima persona questo moderno progetto enogastronomico, tra cultura e socialità.

Interiors: Architetto Gianluca Bertolini
Murals: Youness Nazli

Objects

Logo, business card, wine label, shop window decoration

Date

Ottobre 16, 2020

Category

Branding