Bread and Jam | RCF - Bread and Jam
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RCF

In order to advertise its products, RCF wanted to focus on the physical and handcrafted aspect of its production. The adv pages have as main characters a few little men with big heads, set in imaginary worlds that refers anyway to the real contest of each product.

Per pubblicizzare alcune linee di prodotti, RCF ha voluto puntare sull’aspetto manuale e artigianale della loro produzione. Le pagine pubblicitarie hanno quindi come protagonisti alcuni omini dalle teste grandi, ambientati in scenari immaginari che però riprendono il contesto reale di ogni prodotto.

Agency: Kaiti Expansion | Photo: Fabio Boni | Layout: Simona Cella | Copywriting: Elisa Borciani

Objects

Illustrations, paper sets, adv pages

Date

March 30, 2012

Category

Advertising

Tags
corporate, handmade, music, paper, products, sound