The new logo designed for Marella denim has an iconic and feminine character. It represents a stylized rose, which closes like an eye on the M. A soft look at the lightness and elegance with which the garments of the new SS22 collection are worn.
To get to such a concise and iconic graphic sign, the path was long and exciting: I started from literary, photographic, sound suggestions, to then find a synthesis in the symbol of the rose. A flower that embodies a strong sensitivity and that opens up to the world with curiosity and firmness.
Below you can see some steps of the creative process, from moodboards to sketches to application tests.