Marella Denim

Marella Denim

Marella Denim

The new logo designed for Marella denim has an iconic and feminine character. It represents a stylized rose, which closes like an eye on the M. A soft look at the lightness and elegance with which the garments of the new SS22 collection are worn.

Take life lightly, lightness is not superficiality but it's gliding on things from above, not having boulders on the heart

To get to such a concise and iconic graphic sign, the path was long and exciting: I started from literary, photographic, sound suggestions, to then find a synthesis in the symbol of the rose. A flower that embodies a strong sensitivity and that opens up to the world with curiosity and firmness.

Below you can see some steps of the creative process, from moodboards to sketches to application tests.

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